Information is power: Final outcome

Life cycle of a plastic bottle

The animation shows how a plastic bottle is produced, used and disguarded. It shows how different choices that are made when throwing the bottle away can effect us and also the environment. My intentions for this animation was to present the viewer with facts so that they can realise the choices they make have an impact on a wide scale. The solution for this would be to recycle plastic bottles or even purchase a re-usable bottle.

clearly shows the cycle that a plastic bottle goes through from start to finish. The intended target audience would be from ages 10+ because is is very basic to understand. I feel that the animation was very basic and if it was to be re done I would design the vectors within Adobe illustrator and the import them into Adobe After Effects.

In regards to my practice, I feel that this project has helped me understand that it is important for information to be shown visually. It has made me understand that things are designed with the user in mind rather than the designer. The project was primarily designing with data. Sometimes data can be difficult to understand or difficult to read so presenting this in a visual way can hep with this issue and appeal to a wide audience. This new knowledge of the design world will aid me in my future works. I feel that this is important to take into consideration within my own practice.


Information is power: Design of animation

The design that I went for was a simplistic drawing that was drawn from basic shapes and lines. I have done this to make the animation easier to understand and so that the narrative is very clear to the viewer.


For this animation I have use adobe after effects because believe it would be most effective I what I wanted to create. From the screenshots above you can see the various layers and effects that were involved in the creation of this.

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Most of the inspiration of this came from Johnny Kelly’s SEED animation. This animation involves showing the life cycle of a single seed through visual storytelling. This narrative is fairly simple and linear. The idea of a linear narrative is important within this piece because it effectively shows one stage after the next. It is clear what is happening from beginning to end.

From the idea of a linear narrative I came across the narrative theory of Tzvetan Todorov.  Todorov studied classic fairy tales and stories.​ He discovered that narratives moved forward in a chronological order with one action following after another. In other words, they have a clear beginning, middle and end.​​

My animation will follow a similar narrative structure with one  action following another I.e. The life cycle of the plastic bottle​


Information is power: Research into how plastic/plastic bottles are made

How are plastics and plastic bottles made?


  • Raw Materials
  • Manufacturers produce many different bottles from plastic, including water bottles, soda bottles and food containers. ​
  • Polyethylene Terephthalate (PET) is commonly used to produce most bottles.​
  •  The material produces bottles that are light in weight, strong and durable. ​
  • Building a preform
  • The PET is heated to about 500 Fahrenheit which is then injected into moulds.​


  • Stretching the preform
  • The preform is put into a two part mould which is blasted with presurized air to force it against the mould.​


  • Cooling and Trimming
  • The bottle is cooled almost instantly using liquid nitrogen or by circulating water.​
  • If flashing might occur the bottle can be trimmed by the operator. ​​


Research examples

Once plastic bottles are produced they eventually get transported and sold. The bottled water is then consumed and in most cases dis guarded either into the waste bin, recycling bin or even thrown away as litter.

Here I have found a short video explaining how each of these three choices can effect us or the environment around us.

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The animation focuses on the effects of plastic being disposed of in landfill or marine litter which shows the audience the harsh reality of these issues. It encourages the viewer to think about the issue and act upon it. In this case the solution would be to recycle .

This will be the issue that I want my animation to focus on. From this I will incorporate the facts within my animation also.

Information is power: 3 week project idea

The initial idea for this project was to look at how plastic is recycled or how it ended up in landfill/oceans. I felt like I needed to narrow this down and find an angle in which I wanted to visualise his. I then decided upon the idea of visualising the life cycle of a plastic bottle. I chose this issue because I feel that the amount of time and energy it take to produce a single plastic bottle is far greater than the time it gets used for. This being said I intend to research how a plastic bottle is made and the cycle it goes through until it is eventually recycled or dumped.

As an animation student, my intentions are to produce a short animation to effectively show an audience the life cycle of a plastic bottle. I want to use simple shapes and imagery so that the animation is easily understood, even to a younger audience. I will also use sound effects which will add to the effectiveness of the animation.

So far the idea that I have come up with is a simplified version of how a plastic bottle is created. I have come up with a very basic story board of how I want the animation to look. Here is a roughly drawn story board of the animation.

The first scene shows a plastic bottle which then reveals the life cycle within it. The next few scenes show how plastic is made and how the bottle is shaped and filled with water. Then the animation shows how the bottle it transported ans then used by its consumer and then finally how it gets thrown away therefore ending up in landfill or the worlds oceans.

Field: Information is power introduction

I originally chose this field project because I thought it would be a great advantage to learn how information is effectively presented to an audience.

The introduction to this project was very interesting, it showcased many examples of how information and data could be presented in a way that it could easily be understood by the viewer. Some of these examples included: the London underground map by Harry Beck 1931, Causes of morality in the army by Florence Nightingale 1858 and Napoleon’s march to Moscow by Charles Minard 1869.

The first task was to go around the university and record data over a 1 hour time period. My group all came to the decision of recording what students choose to have to eat and drink within the cafe. Each member of my group went to a different cafe or food place and recorded the data by observation. Here is the data we recorded.


The task was then to produce a system of how this data could be shown in a visual way. Our initial ideas were to create a series of posters that show the data however, I thought it would be effective to use a short animation to show the viewer what took place. The idea of this animation was to keep the same font and colour scheme that we had previously used i the posters so that is was part of a system. I kept the animation basic and the design simple so that the viewer would understand what was going on without being told. Here are the three final outcomes in a system.



Tim Noble and Sue Webster in relation to my final outcome

The artists that have inspired me towards creating my final piece of artwork are Tim Noble and Sue Webster, I have previously looked at these artist because of their work with light/shadows. Their work has inspired me to use the projection of shadows in my piece. I am drawn to this technique because I feel I can link it to my outside/inside project of ‘Dreams’. I thought about using the shadow to create a figure of a person sleeping, the shadow would also emphasise the dreamy atmosphere and the feeling of being asleep.

Here is some of their work that has inspired the design of my final outcome.

These artworks are assemblages of found objects. This gives the artwork meaning in relations to the shadow being projected. However in my piece I plan to create some kind of sculpture or small scale installation to shine light onto.

Final Outcome

I have learnt new creative skills as well as group working skills. The collaborative aspect has taught me how to engage with other people within the art sector to help with or even use them as a tool to better my artwork. The group work has also strengthened my personality as an artist when creating collaborative artwork.

Throughout the whole field module completing the different hub based on the theme of light I have learnt many techniques and ways of working with light and colour. The hub that I enjoyed the most was ‘Shadow play’ which contributed to the idea of my individual final outcome for the theme of light. I have taken skills such as experimentation with the projectors to create this piece.

Although I haven’t used any techniques I had learnt from the field hubs I have used the idea of of projecting shadows onto the wall which inspired me to create this piece. I have used inspiration from artists Tim Noble and Sue Webster to base my design around. Here are some photographs on the construction of the piece and some of the processes I used.

Here is where I drew and cut out silhouettes of people falling to suggest falling within a dream. I used thin card so that they wouldn’t break when assembling the piece.


This is the base of the sculpture that I made which would support the aluminium wire. I used thing wood to make the frame and sprayed a thick piece of cardboard to place inside ,this would allow me to position the subjects in the specific positions without them moving around.


Here are the photos of the materials I used along with how i went about achieving the silhouette of a person laying down. I stuck down the base to prevent movement while was working in order to accurately fill the outline. The outline was stuck to the wall behind the base where the shadow would be projected.


Here is some photographs of my final outcome with the LED light pointed at it. I was pleased with this end result and started to play around using different lights. I found that when moving the light in a vertical motion the projected shadows appear as if they are falling which is the effect i was trying to create with the cardboard cut outs. I accidentally came across this while experimenting with different angles of the light and is something I would use if I was to take this piece further.